Who We Are
Fish & Tips is a UK digital sports analysis service covering horse racing and football.
This Privacy & Cookies Policy explains how personal information may be collected, used, stored and protected when you visit our website, purchase a digital product or contact us.
For privacy-related questions or requests, please use the Contact page on the Fish & Tips website.
Personal Information We May Collect
Depending on how you use the website, we may collect:
- Your name
- Your email address
- Billing information required to process an order
- Your telephone number where provided
- Details of products purchased
- Order value, date, payment status and delivery status
- Information you provide when contacting Fish & Tips
- Your IP address, browser type and device information
- Website activity and technical information
- Cookie and session information required for website and checkout functionality
We aim to collect only the information reasonably necessary to operate Fish & Tips and provide our services.
Orders and Guest Checkout
Fish & Tips currently allows customers to purchase products using guest checkout.
Customers are not currently required to create a Fish & Tips account in order to make a purchase.
Information provided during checkout is used to process the order, provide the purchased digital product, send relevant order communications and deal with any support or refund requests.
How We Use Personal Information
We may use personal information to:
- Process payments and orders
- Deliver Race Day Packs and other digital products
- Send order confirmations and delivery information
- Respond to customer enquiries, complaints and refund requests
- Prevent fraud, misuse and security incidents
- Maintain appropriate business and transaction records
- Meet accounting, tax and legal requirements
- Operate and improve the website
- Understand technical website performance
- Send marketing communications where permitted and where an appropriate lawful basis exists
Our Lawful Bases
Depending on the circumstances, we may rely on one or more lawful bases under UK data-protection law.
These may include:
- Contract, where information is required to process an order or provide a purchased digital product
- Legal obligation, where information must be retained or processed to comply with legal, accounting or tax requirements
- Legitimate interests, where processing is reasonably necessary for purposes such as website security, fraud prevention, customer support or improving our services
- Consent, where consent is required for activities such as certain marketing communications or non-essential cookies
Payment Information
Payments will be processed through a third-party payment provider.
Fish & Tips does not intend to directly store customers’ full debit or credit card details.
The payment provider may receive information necessary to process or support a payment, such as the amount being paid and relevant billing information.
Fish & Tips may receive transaction information such as payment status, transaction references and the amount paid so that we can manage and fulfil an order.
The payment provider will process personal information in accordance with its own privacy terms.
Digital Product Delivery
Fish & Tips may use website, ecommerce and email systems to provide:
- Order confirmations
- Race Day Pack delivery
- Secure download links
- Important order updates
- Customer-support communications
Communications required to complete or manage an order are service communications and are separate from optional marketing.
Who Can Access Customer Information
Access to customer and order information is restricted to people who reasonably require it to operate Fish & Tips.
Website administrators or authorised shop-management users may have access to information such as:
- What was purchased
- When an order was placed
- Order and payment status
- Customer name and email address
- Relevant billing information
This information may be accessed where necessary to fulfil orders, resolve delivery problems, process refunds or provide customer support.
Who We May Share Information With
Where reasonably necessary, personal information may be shared with third-party service providers that help Fish & Tips operate.
These may include:
- Payment processors
- Website and ecommerce hosting providers
- Email and digital-delivery providers
- Website security providers
- Website performance and caching services
- Analytics providers where enabled
- Accountants, legal advisers and other professional advisers
- Courts, regulators, law-enforcement organisations or other authorities where required by law
Fish & Tips does not sell customer personal information to advertisers.
How Long We Keep Information
Personal information is kept only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable business, tax, accounting and legal requirements.
Our current WooCommerce retention settings are:
- Pending orders may be retained for up to 30 days
- Failed orders may be retained for up to 30 days
- Cancelled orders may be retained for up to 30 days
- Refunded order records may be retained for up to 72 months
- Completed order records may be retained for up to 72 months
Completed and refunded transaction records may therefore be retained for up to six years where reasonably required for accounting, tax, legal or business-record purposes.
Some information may need to be retained for longer where required by law or where reasonably necessary to establish, exercise or defend legal claims.
Your Data Protection Rights
Depending on the circumstances, you may have rights relating to your personal information, including:
- The right to be informed about how your information is used
- The right to request access to personal information held about you
- The right to ask for inaccurate information to be corrected
- The right to request deletion in certain circumstances
- The right to request restriction of processing in certain circumstances
- The right to data portability where applicable
- The right to object to certain processing
- The right to withdraw consent where processing relies on consent
These rights are subject to applicable law.
For example, a request to delete personal information may not require Fish & Tips to delete records that must still be retained for legal, tax or accounting purposes.
To make a privacy request, please use the Contact page on the Fish & Tips website.
We may need to verify your identity before completing certain requests.
You also have the right to raise a complaint with the UK Information Commissioner’s Office if you are unhappy with how your personal information has been handled.
Cookies
Cookies are small files or pieces of information that websites can store on your device.
Fish & Tips may use cookies and similar technologies to operate the website and provide essential ecommerce functionality.
Essential Cookies
Some cookies or similar technologies may be necessary for the website to work correctly.
These can include functionality used for:
- Website security
- Maintaining shopping basket contents
- Checkout
- Processing customer sessions
- Remembering essential website settings
- Delivering purchased digital products
Where cookies are strictly necessary to provide a service requested by the user, consent may not be required.
Optional Cookies
Other cookies or technologies may be introduced for purposes such as:
- Website analytics
- Understanding how visitors use Fish & Tips
- Measuring website performance
- Personalisation
- Marketing or advertising
Where consent is legally required, non-essential cookies will not be activated until the appropriate consent has been provided.
Visitors will be given an appropriate way to manage optional cookie choices where required.
Website Caching
Fish & Tips uses website caching technology to improve website speed and performance.
Caching may temporarily store copies of website pages or technical information so that pages can be delivered more efficiently.
Cached information is temporary and may be removed automatically or manually as part of normal website operation.
International Data Transfers
Some technology providers used to operate the website may process information outside the United Kingdom.
Where personal information is transferred internationally, appropriate legal safeguards will be used where required under UK data-protection law.
Security
Fish & Tips takes reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
However, no website or online system can guarantee complete security.
Changes to This Policy
This Privacy & Cookies Policy may be updated where Fish & Tips changes its services, website technology, third-party providers or legal obligations.
The latest version will be made available on the Fish & Tips website.
Contact
If you have a question about this policy, how your personal information is used or wish to exercise a data-protection right, please use the Contact page on the Fish & Tips website.